5 Twitter Tips for Staying Authentic and Transparent
Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and [...]
Review: YouTube and Video Marketing An Hour A Day
“Master Story Teller”, that’s how I would describe Greg Jarboe, someone I’ve known in the internet marketing and PR world for several years. Now he’s pioneered yet another essential digital marketing channel: online video. In YouTube and Video Marketing: An Hour A Day, Greg has assembled a priceless collection of insights, examples and practical [...]
100+ Search Marketing Resources to Learn SEO & PPC
TopRank BIGLIST of Search Marketing Resources How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction? Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current [...]
5 Tips for Avoiding the Deadly Sins of SEO Copywriting
Nothing will turn readers away more quickly than blatant errors, boring copy and long-winded writers. Recognizing the deadly sins of SEO copywriting—and identifying ways to avoid them—is essential whether you’re drafting a blog post or creating an article to submit to an online directory. Critical? Yes. Difficult? It certainly can be. But simplify the task and reduce the [...]
21 Must-Follow Tips For Optimizing Time Spent In Social Media
Several weeks ago, I revisited the 16 rules for social media optimization. Switching things up, today I thought it would be useful to approach this slightly differently and look at how to optimize time spent in social media. These tips aren’t necessarily just for brands or companies to follow, rather they may prove even more [...]
Interview on Future of Digital PR With Albert Maruggi
Minnesota is home to one of the most vibrant social media communities in the country, with attendance at Social Media Breakfasts exceeding 300+ (more than NYC or San Francisco). With all that local interest and talent, I thought I would do a few interviews with some of the Minneapolis social media set that I’ve come to [...]
Is Your PR Agency SEO & Social Media Savvy?
[Note from Lee: The PR industry is in a state of flux with changes in the print industry, citizen journalism and the social web. Consumer behaviors with information discovery, consumption and sharing have been significantly affected by the dramatic increase in social platform usage and ease of self publishing. Companies that rely on reaching and [...]
5 Tips for Writing Fresh and Unique Copy for the Web
A novelist can ride the tails of that one great book for years. And a print journalist who’s broken the story of the century might be able to play off that success for several months. But for writers producing copy for the web, creating that one great blog post or article is just that: one [...]
Big Ben Edition: BIGLIST SEO Blog Reviews 090909
What a remarkable date today! 09/09/09. Welcome to the UK Edition of TopRank’s BIGLIST of Search Marketing Blog reviews. Since I’m in London this week, (photo above was taken with my trusty 3GS iPhone) I decided to focus mostly on SEO/PPC and Social Media Marketing Bloggers here in the UK. It’s a nice mix of search, [...]
5 SEO Pitfalls to Avoid
Are you engaged in a Search Engine Optimization program and wondering how to get more out of it? Look no further, I’m going to share with you 5 Pitfalls to Avoid as part of an SEO program. Having worked with many, many clients I’ve seen just about everything. However, there are 5 pitfalls that consistently pop up and [...]
Measuring Real Value from SEO
I know you’re thinking, “What does a castle have to do with measuring value from search engine optimization?”. Nothing really, but I’m in England for the next week or two and didn’t need much of an excuse to post a photo of Hever Castle, which I visited recently. Actually, I do have a metaphor, so [...]
5 Tips for Gaining Subscribers to Your Blog
Are you ready to celebrate the successful launch of your new company blog? Technically speaking, the launch went off without a hitch. Your content is fresh, informative and even entertaining. And your blog’s design is well-branded and intriguing. But before you pop open the bottle of champagne, consider one more piece of the puzzle: blog subscribers. [...]
7 Reasons Social Media Is A No-Brainer For Passionate B2C Brands
Social media is fast becoming a standard element in the marketing mix of major consumer brands. And with good reason: never before has such a creative landscape existed for people and the brands they love to interact, share stories and build relationships – in all directions. With social media marketing spends predicted to grow at an [...]
BIGLIST Search Marketing Blog Reviews 083109
This week I’ll try something a little different with our BIGLIST of online marketing blogs reviews and share a screen shot of the week’s best looking SEO blog to be added. That honor goes to Mikkel deMib Svendsen who’s been blogging for a very long time, except it’s been mostly in Danish. Recently, Mikkel decided to launch a [...]
Learn SEO, Social Media & Digital PR from TopRank
There are many ways for company marketers to advance their knowledge in the digital marketing and PR space. A big part of TopRank’s consulting services are to provide clients with education so they can better implement recommendations and promote the advantages of SEO, Social Media and Optimized PR in house. We’re also active participants towards [...]
SEO Copywriting On The Road: Strange Scenes Inside The Wizard Academy
“Easy reading is damn hard writing,” opened chancellor Roy Williams at last week’s Wizard of Ads training seminar, ’12 Languages of The Mind.’ Never is this quote from Nigel Hawthorne (not Nathaniel Hawthorne, as it’s commonly credited to, per Williams) more apt than when you are a writer of any trade struggling to find that opening [...]
5 Tools for Your Digital PR Toolbox
The transition from old to new technology creates both challenges and opportunities for communications professions. The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption. The migration from offline to online has left these industries in a state of [...]
Social Media Marketing Basics: Facebook & Blog Promotion
As companies grow their confidence and familiarity with the social web, there’s a bit of a mental hurdle they pass in accepting that it makes sense for their organization. It’s not unlike 10 years ago when companies finally started to “get” the need for a company web site. And just like a web site, [...]
17 Ways to Stay Current with Search Marketing
Over the past few weeks TopRank has been conducting it’s own search of sorts, for a Senior Search Marketing Manager as well as a Search Marketing Strategist. One of the questions we ask is, “How do you stay current with tactics and strategies in the SEM space?”. It’s a good question both for hiring agencies [...]
Making the Case for Social Media: A Roadmap
Earlier this summer I gave a presentation in Minneapolis at a ClickZ OMS event on building a social media roadmap with tips on blog marketing and using Twitter. It’s all very introductory if you work in the social media space, but if not, serves as a useful baseline for making a case for corporate social [...]